Case Study-

Exemplary omni-channel commerce experience for a Global Consumer Electronics Provider

The Client

Formed in 1954, the client is a global consumer electronics provider of home, home office and business products. Their product –line includes an award-winning range of printers, electronic labelling, sewing, mobile printing, mobile scanning, document imaging, document security, wireless connectivity and other industry solutions.

Business Need

The client was challenged with maintaining two separate websites for their corporate and commerce branding. Their online presence was not unified and their eCommerce site was built on a custom DotNet technology. Their legacy eCommerce website was limited with functionalities like multiple systems integrations, today’s MarTech like personalization, marketing automation, advanced analytics and eCommerce features.

DIASPARK’S SOLUTION

By implementing Sitecore 9, Diaspark successfully integrated the client’s web content with commerce and deployed one single unified website.
Our team of Sitecore experts worked with the client for end-to-end commerce solution from planning, design, development, deployment and post-launch support for Sitecore Commerce 9.

Diaspark leveraged Sitecore Commerce 9 to create a robust and omni-channel commerce ecosystem, built on Helix principles. Diaspark addressed storefront enhancements, personalization, marketing automation, customer relationships and more for providing end-to-end personalized shopping experiences to customers.

We integrated product management systems, analytics, marketing automation platform, cloud platform, payments, and compliances to enable engaging customer experiences across every step.

Sitecore 9
Key Functionalities
  • Creation of product listing and product detail pages with Sitecore Commerce
  • Addition of mini-cart functionality
  • Creation of cart functionality and workflows
  • Customer accounts creation and management for adding/updating new or existing profiles
  • Provision for Guest checkout
  • Pricing, Promotions and Eastern Rebates implementation with SAP ECC
  • Order management with order details, order summary, order payment, order review and order confirmation
  • Check out
  • Implementation of Cart Abandonment
  • Implementation of A+ content with Sitecore
  • Google Shopping
  • Search
  • Integrations with 3rd party APIs including Azure IAS, SAP ECC, InRiver, OSVC, Price Spider, Bazaar Voice, Vimeo, Responsys, Web Collage, Eloqua, Tealium, App Insights, Kount and SurveyGizmo
Business Outcomes
  • Consolidation of distinct websites into one single Sitecore Experience Platform
  • Higher sales revenue, Elevated customer satisfaction and Increased Customer Engagement
  • Streamlined buying experience with accelerated time-to-market
  • Intuitive platform featuring personalization, lead generation and customer nurturing
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