Data-Driven Personalized Customer Experiences for a Japan-based Multinational Electronics Company

The Client

The client is a multinational electronics and equipment company. Its range of products include printers, multi-function printers, desktop computers, industrial sewing machines, large machine tools, label printers, typewriters, fax machines, and other computer-related electronics.

Business Need

The client wanted to transform its current website and provide compelling digital experiences to its customers. Their legacy CMS was built on Sitecore 8.2 and they were challenged with:


  • Management of disparate websites.
  • Poor insights and analytics.
  • Lack of personalized customer journey.
  • Attracting new customers.
  • Inconsistent brand messages across markets.

Diaspark upgraded the CMS to latest Sitecore version – Sitecore Experience Platform 9.0.2 and transformed their digital presence by enabling 1:1 personalization in real-time, optimized digital experiences for any channel, customer data repositories and marketing automation capabilities.

Key Functionalities
  • Design-led UX approach with innovation strategy
  • Conceptualization with rapid and iterative testing to enable intuitive digital experiences on Sitecore 9
  • Agile DevOps approach for upgrading functionalities, continuous testing and implementation of developed features to resolve issues faster
  • System audit
  • Software patches
  • Updates for enhanced security
  • Integrations with 3rd party APIs including SAP, inRiver, PriceSpider, BazaarVoice, Tealium, Responsys, WebCollage, Optimizely, Eloqua, OSVC, and Vimeo
Business Outcomes
  • Optimized multi-channel customer experiences
  • Improved customer satisfaction and increased customer engagement
  • Powerful insights and greater business value
  • Targeted approach to customers with personalization at every step
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