How Mobile Apps Are Taking Retailers’ Holiday Season Sales By Storm
Holiday season is undoubtedly the busiest point of time for any retailer with sales at its peak. However, what is interesting to note is that; how the conventional manner of shopping for customers has been shifted from offline to online over the time. According to ComScore data, “Consumers spent $69.08 billion online during the holiday shopping season, and $12.65 billion was via mobile devices”.
Shoppers now spend 7% less time in each mobile session, yet smartphones’ share of online purchases has gone up 64% over the last year. 54% of all holiday shoppers say that they plan to shop on their smartphones in spare moments throughout the day, like walking or commuting. And this is what makes mobile shopping an eye candy for the potential customers!
2015 Peak Holiday Shopping Days Noted From Mobile Devices
Statistics from last year’s holiday season sale via mobile devices shows that, shopping-related searches on mobile have grown more than 120% year-over-year.
Amid the whole holiday season – Thanksgiving day, Cyber Monday, Black Friday and Christmas Day are the occasions which are considered as the Mega Shopping days. In 2015 mobile commerce helped take the headache out of dealing with crowds on these Mega Shopping days.
Black Friday has always been the traditional day to shop at the start of the holiday season in the U.S., but last year Thanksgiving flexed its own mobile muscles. The report said that 60% of online traffic and 40% of online sales could be traced to mobile devices on the national holiday with the expectation being at this momentum would carry over into the next day.
IBM’s Watson Trend states – Online Black Friday sales in 2015 increased by 21.5% compared to 2014, and while Thanksgiving saw a 26% increase since 2014, 52% of all sales was completed on Black Friday, and mobile commerce was the driving factor. According to Matt Lawson, Google’s director of performance ads marketing- The days of “look on mobile but buy on the laptop” are changing: 30% of all online shopping purchases now happen on mobile phones. In 2015, over 36% of sales were on mobile and 57.2% of all retail-related traffic came from either a smartphone or a tablet.
Interestingly the percentage of apps installed on smart devices i.e smartphones, iPhones and tablets collectively reached the peak with around 150% on the Christmas Eve. This clearly shows that mobile if not dominated then it hugely affected last year’s Holiday Season sale while catching the eyes of retailers.
eMarketer report estimates that by the end of 2016, 25.0% of all retail ecommerce sales in the US will take place via mobile devices.
The digital influence is likely to touch nearly every moment in the shopper’s journey this holiday season. Ordering online, whether via laptop, tablet or mobile phone and later picking up the item in a physical store is growing. “Click & Collect” is new outcrop of mobile shopping’s popularity.
Mobile device are already on horizon in the shopping scenario and can no longer be neglected by retailers.