Will 2017 be the watershed for Digital India?
According to a survey by Assocham and Deloitte – By the end of 2017, India will have around 600 million internet users that ultimately create a fascinating business opportunity to sell services and products to a growing population of tech-savvy internet users. There has been a constant shift in consumer attention as more and more digital routes are being created for usage. Amidst these lucrative opportunities to attain maximum success, there is a need for organizations to evolve their strategies to add more value and relevance to their products and services.
Looking back at 2016!
If we look back at 2016; India has welcomed innovations in interactive technology such as Virtual Reality (VR), Artificial Intelligence (AI), Live Streaming, Wearables, IOT, among others. Apart from these, there have been noteworthy advancements like ubiquity of 4G, and the rise of Digital Payments.
Let’s check out what’s hot in the upcoming trends:
1. Higher Video viewership
With mobile broadband infrastructure of high capacity, the mission of Digital India seems to be on track. The technology of 4G LTE (Long Term Evolution) is expected to enhance the service quality of mobile broadband networks. According to global video insights, 55% of viewers in India have already moved to smartphones and mobile network and still growing faster. And it is also expected that more and more people are going to watch videos online than on television.
2. Mobile-First Strategy
This has been happening for a couple of years but in 2017 it will surely make a major impact. With the explosion of mobile phone and high speed internet connections people are getting addicted to their smartphones. Mobile has now become the first communication media, companies are now able to interact and communicate with their customers anywhere at any time. Mobile gives the opportunity to engage customer directly and share personalized information they need to make the buying decision. Leaders who were taking smartphone devices as a threat, has made them rethink and see it as a major game changing opportunity.
3. Consumer Technology Innovations
With the advancement of VR devices last year, brands are inspired to create a totally new virtual experience for customers. 2017 will see an increased focus on VR & AR technologies, especially in Education and Retail, and could be a game changer. Artificial Intelligence (AI) will be fixed in regular use equipment. Connected Devices and IOT are expected to drive innovation in smart cities, connected homes, healthcare, energy & utilities among others.
4. Need for Digital Skills
Businesses in India are aware of the necessity of strong digital marketing teams in the organization. Hence, the demand for both in-house and outsourced digital skills will continue to grow.
5. Social Consumer Engagement
Brands have realized the importance of social insights to understand consumer behavior. Brands are getting serious in investing in technology to get better analytics to get the competitive edge. We will start noticing more and more buy buttons based on your browsing activity irrespective of any device.
Businesses & Brands are embracing digitalization as never before, and have a constant need to evolve with consumer behavior. 2017 will be marked with rapid adoption of digital technology across sectors, as India steadily advances towards becoming a digital first country.