
With consumers having access to a variety of distribution channels and personalized content, the media-entertainment industry, comprising of conventional and digital media, is transforming to cross scale. The transformation is brining changes in their processes, workflow and business models for addressing the “Converged Media”.
With over a decade’s experience in Media-Entertainment domain and globally renowned solution portfolio, Diaspark has end-to-end capabilities to offer solutions that fully integrate with your existing IT environment. We have worked with some of the top-tier companies in Publishing, Digital Media, and Broadcast Media. Diaspark’s strong vertical focus in this domain helps media companies to cross leverage their content, enable optimized workflow and enhance business processes using enterprise web and mobile technologies. Some of the solutions in Media-Entertainment-Publishing space include:
A well-planned content management strategy improves content accuracy, consistency, reusability and eliminates paper-based work. This becomes the base for increasing operational efficiency through collaboration and instant access to the right digital information. Diaspark offers variety of flavours in content management viz. Microsoft SharePoint ECM, Open Source based solution, sand box app etc.
Most of companies use legacy apps and Ad servers for Ad Management. New technologies allow enhancing same apps to embrace new work styles. Diaspark provided this solution to a leading daily that uses SAP® for its core function. This web app, which is used by over 500+ ad agents, interacts with the core app to provide synchronized ad data.
Cross-Media requires strong mechanism to deliver content to your customers across web, print and mobile media. Diaspark provided product engineering services to a leading ISV for transforming their core product in this space.
Campaign management is a web app that manages the flow of information relating to marketing campaigns, between Marketers, Operation Managers, Customer Service Group and Production Group in a publishing company. Diaspark provided application re-engineering and platform modernization services to a top-tier publishing company in this space.
Most publishing companies use legacy app for route management. They contain valuable information and are difficult to replace. For one of the leading publisher, Diaspark designed and integrated web-based utility apps with this Foxpro based legacy app.
This sandbox application designed on Microsoft SharePoint ® addresses challenges of the sales organization in a media-publishing company. Typically Microsoft Excel is used for sales planning and management by several hundred sales team members usually located at different geographical places. Reporting is usually via via Emails. This application provides a workspace to plan, assign and monitor progress on the sales front using SharePoint features