Analytics, Integrated Customer View, Integrations
The client is one of the largest Financial Publisher in the US. They publish a wide variety of newsletters and articles not only for their paid subscribers but also for the non-paid subscribers. Along with their main website, company has 7 separate brand portals out of which 4 brands with paid online subscriptions and 3 Brands with free content; targeting clients with different investment needs. The website records over 1M articles, newsletters and stock symbols, with 1M page views by more than 10,000 users.
Online customer care options were not available for their customers
Since there are multiple systems involved, user have to move between different applications/screens for performing a single activity like Suspend, Reinstate
Non availability of reporting and analytics was another challenge
Existing setup was lacking
Manual import of data (from Shopping cart application, CMS and other external systems) into existing system at end of the day, hence real time information was not available
Diaspark replaced client’s standalone windows based system to a web based subscription fulfillment system with integrated online customer care and shopping cart capabilities for all their brands.