The Client

The client is the world’s leading online florist and a pioneer in game-changing e-commerce innovations. It is one of the most successful brands in gift retailing and has been into existence since 1976. It has a large volume of floral product collections online. It is ranked as one of the top 50 online retailers by Internet Retailer. Its Mobile Flower & Gift Shop has been named winner of the RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the “Best Shopping” category.

The Business Challenges

The client has always been an innovator in the use of technology to serve customers. With the huge client base and positive responses on their website, the client wanted to enable users to be able to browse through their line of products on iPad thereby, moving away from traditional method of shopping and exploring new ways to purchase floral products. By integrating eCommerce to iPad, the client also wanted to give its customers the flexibility to shop on the move.

Diaspark’s Solution

Diaspark developed an interface wherein users can access and browse through the products on iPad and with more ease. The iPad app provides a clearer and better view of the product thereby eliminating the need for the user to log in every time on the website. This enabled easily accessing all the products from anywhere and anytime. Its rich interface produces a unique customer experience, optimized with the latest functionalities in mobile technology. It offers a wide selection of bestselling gift choices from flowers to gourmet food and gift baskets. With this app, customers can choose order and send the gifts to their loved ones even on the move.

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Features include
  • Fully-sized product images and complete description of the product available
  • View products from anywhere and anytime
  • Social media optimization allowing users to share their favorite products on their network
  • Direct streaming of videos from YouTube about the products for engaging and educating customers
  • View testimonials for the selected products
  • Select and order/gift the products online
  • Integration with PayPal payment gateway

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