Metered paywall integration, Content monetization, Reporting
The client is a renowned NYC based Publishing brand & a rooted name for more than a century. As an oldest weekly magazine, the client has chronicled the breadth of American Journalism embarking their name as independent voice for Political issues, Social causes, Arts & culture. They also had online presence to serve their platform including investigative reporting & spirited debate.
Newspaper & magazine brands consistently struggle to generate Ad revenues through online medium. Client was also looking for alternative ways to make earnings through their website. The challenges and requirements for this project are: