The client is a research-intensive financial publishing firm that aims to level the playing field for small investors by giving them access to the ideas and insights of some of the country’s top investment researchers, analysts and writers. They publish a wide variety of newsletters and articles not only for their paid subscribers but also for the non-paid subscribers. Along with their main website, company has 7 separate brand portals out of which 4 brands with paid online subscriptions and 3 Brands with free content; targeting clients with different investment needs. The website records over 1M articles, newsletters and stock symbols, with 1M page views by more than 10,000 users.
Client’s one of the biggest challenges is to achieve a 360° integrated view across their 7 portals. They were in need of a enterprise level framework to integrate newsletter management, subscription management, content management and content delivery across multiple channels.
Launching and withdrawing products/services
Integration with Google analytics and third party sites
Getting the performance
matrix of each portal
Cumbersome and difficult corrective action process to improve portals performance
Diaspark developed an enterprise wide 360° integrated view using Drupal to connect every piece of relevant information to optimize each channel of interaction. This development allows client to better target their subscribers as client can have one view of subscribers, their profile and usage.