The Client

The client is a research-intensive financial publishing firm that aims to level the playing field for small investors by giving them access to the ideas and insights of some of the country’s top investment researchers, analysts and writers. They publish a wide variety of newsletters and articles not only for their paid subscribers but also for the non-paid subscribers. Along with their main website, company has 7 separate brand portals out of which 4 brands with paid online subscriptions and 3 Brands with free content; targeting clients with different investment needs. The website records over 1M articles, newsletters and stock symbols, with 1M page views by more than 10,000 users.

The Business Challenges

Client’s one of the biggest challenges is to achieve a 360° integrated view across their 7 portals. They were in need of a enterprise level framework to integrate newsletter management, subscription management, content management and content delivery across multiple channels.

Other challenges were:

1

Launching and withdrawing products/services

2

Integration with Google analytics and third party sites

3

Getting the performance
matrix of each portal

4

Cumbersome and difficult corrective action process to improve portals performance

Diaspark’s Solution

Diaspark developed an enterprise wide 360° integrated view using Drupal to connect every piece of relevant information to optimize each channel of interaction. This development allows client to better target their subscribers as client can have one view of subscribers, their profile and usage.

Features of the Solution
Single dashboard to get portals analytics

Single dashboard to get portals analytics

Role-based 360 degree views of activity, interests and sentiment

Role-based 360 degree views of activity, interests and sentiment

Google Ad integration

Google Ad integration

Newsletter Management

Newsletter Management

Customized RSS Feed exchange and syndication

Customized RSS Feed exchange and syndication

Integration with Edge for user registration

Integration with Edge for user registration

Unified CMS - Multiple portals sharing same code base with multiple admins and databases

Unified CMS - Multiple portals sharing same code base with multiple admins and databases

Benefits to the Client
  • Easy access to website analytics in single click
  • Allows interaction with audience based on consumer’s usage behavior
  • Improved website and ad performance through integration with Google Analytics/Adwords
  • Effective sales and marketing campaigns to increase revenue per customer
  • Simplified content management and delivery across multiple portals and channels (Social Integration, Mobile Publishing, Dynamic RSS)
  • Manage multiple admins and database through a single admin
  • Customized offers for subscribers
  • Ease in designing custom theme and templates for different portals

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